This RSS feed is published by Lonny Heiner.
May 18th, 2012
Local Business Advertising TipsLocal Business Marketing
Local Business Marketing
Small Business Marketing
In order to effectively advertise a small business you need to utilize proper small business marketing techniques.Local Business marketing techniques
The Primary Small business marketing techniques are as follows:- Have a Google Places Optimized Listing
- Have a Mobile friendly local business website
- Have an optimized small business website
- Have a Facebook Fan Page
- Have a Twitter Profile
Local Small Business SEO Service
In my last post I discussed a process whereby you could increase the Page Rank of your YouTube Channel. I mentioned in that post that I had been told that to increase the page rank of your YouTube channel that you needed to do Google searches for comments on YouTube videos and then to comment on them while you were logged in to your YouTube Channel.
Local Small Business SEO Preliminary Results
In that post I mentioned that the search term in a Google search bar would be "keyword string", or ["Local Small Business SEO " "channel comments" site:youtube.com/user]. I also mentioned that the article that I was referring to stated that I needed to comment 5 times for a keyword term, 3 times per week for three weeks, and that the channel that I was optimizing had at least three videos on it.I did that 2 days ago for a new channel and today while searching for new videos to comment on, that URL came up showing a PR of 3. Maybe this was a quirk or a Google Dance, but it certainly got my intention. I am going to keep this process going for the stated 3 weeks for sure, now that I have seen those results in real time.
Lonny Heiner
Local Business Advertising Online
Business Advertising Online Online Agency
Lonny Heiner
Now, upload 4 or 5 videos to that channel which have been properly configured videos with keywords that you have optimized your Small Business website for, and a description which includes your site URL, and a succinct statement about your business. Next, go to a Google search and in settings turn off local search, set the number of searches for 100. Use firefox and turn on SEOQuake. Search for: "small business" "channel comments" site:youtube.com/user. Now with SEO Quake on, scroll down the 100 results and pick 5 PR 5 or PR6 video channels to comment on. Watch the video and do a non spammy good comment. Be sure that you are logged into your channel account.
Do this search 3 days per week, commenting on 5 PR 4, 5, or 6 videos a day. Continue this process for 3 weeks and then forget about it. This is what I am being told and i will be back in 4 to 6 weeks to report to you my results.
Now, assuming that you get the ranking, what next? Upload your client videos to that channel and make it a favorite. Maybe get a Veretekk Gold account and get your videos posted on their high PR accounts?
This is truly an interesting concept.
Lonny Heiner
Wed 15 Feb 2012 233742 GMT
Lonny Heiner
Mon 13 Feb 2012 231041 GMT
Perform search engine searches for all or part of the following phrases:
Lonny Heiner
Edmonton Advertising
This is, in fact a very good strategy, if done consistanytly with good helpful origonal content. But, like Emeril, the national cooking Chef likes to say; "lets kick it up a notch". This can be done with your writing just as it can be done with cooking. Write those articles, but create an index of them by title and URL which includes where they were posted. As you write mor articles, refer to previous articles that you have written, with a hyperlinked keyword phrase, thereby, "Kicking the link juice up a notch!
Post these videos at various video posting sites, including YouTube, which Google owns. Post the same video with Alternate titles and meta description as many times as you have unique metadata to post. Spiders can read the metadata, not the video.
The Veretekk Gold system allows you to do this extremely well. There is a learning curve to it. It is not a push button system, as no such valid systems exist today.
I will be discussing the power of the Veretekk Gold and Platinum systems in future posts. I hope that this article helps.
Lonny Heiner
Edmonton Business
Research for your local business website
This is where it all starts. You need to do research in order to find out how people are trying to find your local business niche. What keywords are they using? What keywords is your competition optimizing for? How competitive are these keywords or keyword strings?
Once you have isolated a group of keyword strings, each of which having sufficient volumes to be useful for bringing you traffic, we need to take a look at the competitive nature of these keywords. The first tool that I like to use is the Google search tool, http://google.com. In this too type intitle:"keyword". This will tell you how many competing websites are already optimized for that Keyword string. As a general rule of thumb, I would not suggest going after keywords that have in excess of 50,000 competitions.
Well, it is late and I am already into this post for 611 words, so tune in tomorrow for the answer of how to promote your website to page on of Google.
Lonny Heiner
Local Small Business SEO
The most important criteria about categories, is that they must represent Who, not what you do! It is also important never to use the city in a category.
Create an email address specifically for the listing that contains your main keyword. Keyword@gmail.com.
Lonny Heiner
Local Small Business Seo
These do not have to be hyperlinks, and they act as if they were backlinks to a site.
Second, Categories are the Directory Listings that search engines would like to see similar businesses placed in.
Lonny Heiner
Local Small Business SEO
Use H1 H2 and H3 headings in your site; have each page a minimum of 350 to 500 words. Use keyword strings to hyperlink between pages, rather than hyperlinked URL's. Mention the prime keyword at the top of the page and near the end of the page.
Become listed in the local directories
Conduct a search of local directory sites in your area and become listed in all that are appropriate. This is important for your Google Places, Yahoo Local and Bing Local sites and for overall SEO of your site.
Lonny Heiner
After posting to the Bully blog, you will have a Blogfather URL that can be shared with the internet. Sharing on LinkedIn can bring you serious rewards. LinkedIn has a page rank of 14, which will help move your sites to page one of Google quickly.
You are also able to share this post with multiple other websites including all of the directories and social networking sites.
If you are the owner of a Veretekk Platinum system, you can do this same thing for up to 20 gold systems, 10 of which are included in the initial cost of the Platinum system. This is very powerful.
If you wish for the keyword string Local Business Advertising and marketing to advance to page one of Google for a specific site, just do the above tactic every day and it will happen.
Lonny Heiner
The above video pertains to the work that we did for Norm's Excavation.
Our previous video showed how the organic results of Google search provide Local business marketing results at a fraction of the cost of paid advertising.
Lonny Heiner
Topic: Small Business Online
Marketing
Edmonton Local Small Business SEO
Edmonton Local Small Business SEO Agency
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your Edmonton Local Small Business SEO Service are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness. This tool will tell you immediately if you need to take swift corrective action in your internet marketing and advertising efforts for your local Local business.
Should you find that your scores are high, congratulations! We applaud you. If your scores are very low or shows that you have areas that need improvement, you need to work on those to achieve ultimate success in your local business. Remember, if you are not found on page one of a local search engine, you business will not be found at all. If you have an extremely attractive website, and your website URL is not on the first page of a search request, that pretty website is not worth anything, because none is looking at it except the owner and the employees of the company.
Use the Edmonton Local Small Business SEO Agency Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local Local business phone number to get your free Internet Marketing Score and Free Edmonton Small Business Online Marketing Service report.
Take action, go to this link, Edmonton Local Small Business SEO Service Now.
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Local Small Business SEO website for assistance.
Topic: Edmonton Small Business Advertising
Edmonton Local Business Advertising
Edmonton Local Small Business SEO Agency
Fri 17 Feb 2012 004708 GMT
Edmonton Small Business consultants
I have been doing some research on the new YouTube Channels, and I have discovered a very interesting claim. The Claim is that it is possible to build a PR 4 or 5 YouTube Channel site in 6 to 8 weeks. Further, the process described is fairly simple and involves 15 to 30 minutes a day, 3 days per week, for 3 weeks.
How to Build a High Page Rank YouTube Channel
Here is the process. Set up a YouTube Channel, say it is Small Business. The url of that channel would be http://youtube.com/user/smallbusiness. Now, if that channel is not available, do not fret just ad a number after it.
Edmonton Small Business consultants
Local Business Advertising
Small Business Marketing
It probably does. And there are many ways to do it. All do take time and patience, and diligence to keep them working. Most of you small business owners do not have the current knowledge of just what to do, and all of you are being hit upon by every huckster, and a lot of professionals, and how do you sort them out?
The Too Good To Be True Test
The first litmus test is if it sounds too good to be true, it is probably true. Always ask for references, and get a phone number that you can personally call, not a website with a thousand testimonials. As for website searches for keywords of former clients. See if the Google places pages come up. See how many of the organic results are actually on page one, and if so how many are above the fold.
Brick and Mortar need Google places First
The reason for this is that it takes 3 weeks or more to start working, but then it appears above the organic results. it is usually cheaper to set up a good Google places campaign than a SEO campaign for the organic results. But, you object as a small local business is to make money, so you need both and you also need to pay attention to Social networking, especially FaceBook.
Edmonton Advertising Agency
Mobile Local Business Advertising
Small Business Marketing
To insure a significant increase in your internet generated small local business buyers, there are several things that you can do, or cause to have done.
Small business Marketing Actions
In reality, these actions are essntially beyound the abilities of most small business owners. Even though many small business owners are computer literate, most will wand, and should, attend to the propper day to day running of their business and find a professional to take care of these details.
Finding Small Business Marketing Consultants
This can best be done by trying to find someone in your Local Business area capable of doing such work. Normally it is NOT, your local webpage designer. They can design the webpage, but generally are as much in the dark as you are when it comes to small business marketing design and optimization.
Video Showing A successful Small Business Marketing Plan
Small Business Marketing
Local Business Advertising
A Veretekk Promotion Strategy for Edmonton Advertising for Small Business
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific small business page on a specific website. A few of these follow:
Article promotion
Most people who grasp article promotion think that all they should do is write articles and then post thema to Article sites. When you post to article sites you need to follow the rules for good SEO, having your principle Keyword in the Title, use the keywords several times in the article . have the keywords near the bottom of the article and follow the rules for your signiture box, in which you want a hyperlink to your website.
Blog promotion
Blog promotion works the same way as Article promotion, including the reference to kicking it up a notch. We will be discussing which blogs to use a little later, but for now do what you are comfortable and write origonal content every day just as you did for the articles.
Video promotion
Each of these processes are similar, however in the videos you have the ability to Create the title, use keyword tags and have a video description. The title must always contain the keyword that you are promoting. The description should contain the specific URL that you are promoting. If you are a local or small business the description should also contain your businss name, address, and phone number.
News releases
News Releases are very powerful in helping rank a website. Do some research on the proper procedures for posting news releases and use them sparingly.
Pictures
Pictures are a little recognized secret weapon. Assemble a lare volume of photographs relevant to your business and post them on prestegeous and high volume photo posting websites. These sites normally have good ranking and spiders in existance. Use keywords to name each of these pictures. Now, when writing articles, blogs or making videos, or any web content, link to these pictures. This ads a lot more backlinks to your effort.
Veretekk, The SEO Weapon of Choice
There is a system of highly integrated aged URL's and software designed for Search Engine Optimization to make all of this process very easy to do. It allows you to create blogs that Google or no-one else can cancel, as one of the major blog systems today does. With this system you can post your articles, blogs, pictures, and more to very aged domains?
Edmonton Marketing for Small Business
Local Business Advertising
More on
Local Small Business (SEO) for a Business Advertising and Marketing online Business.
The last several posts have been mostly focused on getting your Google Places listing optimized for Google. Since that is only part of being noticed on page one of Google and only a small part of overall traffic generation to your small business, I want to spend some time on Search Engine Optimization.
On Page Local Business Optimization
Like Google Places, it all starts with On Page Optimization, but here the On Page is on your website, which you would like to appear on page one of a Local Search Engine. These are the things that you do to your website to help get search engine recognition. Once you have done your research you need to do the following:
Put the main keywords in the Title Tag
Keywords in the meta keyword description
Write a human description of your business starting with the URL and using the main keyword and any secondary keywords only once
Construct separate pages on your website for each keyword string that you are going to promote, each of which is hyperlinked to all of the other web pages with keyword specific hyperlinks.
Google Keyword Tool
The Google keyword tool is free and it can be found by doing a Google search for Google Keyword Tool. It is located at https://adwords.google.com/select/KeywordToolExternal. Type in your prime niche word or words and see what the global and local volumes. If you are trying to optimize a website to compete worldwide, (Globally), focus on the global volumes. If you have a local small business and are trying to compete in a constrained geographical area, use the local volumes.
Local Search Toolkit
If you are doing research for local business domination for a small business in a confined geographic location, use this tool. I am not going into detail about it in this article.
Market Samurai
To get some very sophisticated assistance on both keyword selection and Market competition, this is definitely a tool that you should purchase. Again, it is not within the scope of this article to delve into how to operate it. Their training videos are extremely useful.
Off Page Optimization for your Small Business Advertising efforts
This process of Off Page Optimization is a process of promoting each keyword string, and the page on your website that has been created for it. It is extremely tempting to try to directly promote the root website for all keywords, but it is definitely not the most productive.
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific page on a specific website. A few of these follow:
Article promotion
Blog promotion
Video promotion
News releases
Pictures
Veretekk
Local Small Business (SEO)
Local Business Advertising
More on Local Small Business SEO
Google Places Categories
In the Google Places setup, you need to select a Category from the Google Drop Down list for the first category. This is mandatory for good optimization. Then once that is done you may create 4 more categories. Too many words will get you bad rankings over time. Currently local testing and local wisdom says to use the 2334 rule, 2 word, then 3 words then 3 words, then r words. So for Dentist office you may pick the Dentist category, which is in the Google drop down box. Then attempt to maximize relevant keywords within the above formula to provide a large potential categories list.
A set of categories might be:
Dentist
Sedation Dentist
Teeth whitening Dentist
Veneers dental clinic
Dental implants denture service
Google Places Description for a small business.
The description is limited to 200 characters and you need to use as many as you can, without keyword stuffing. Mention the city only once. Do not use any category words. Use the main keyword only once. Try to make this sound very normal and make something that you would not be embarrassed to have on your business card. If your main keyword is also a category, use other words that when used with that word will increase chances for searches and or use words that refer to the same niche. This way you will not be penalized by Google for stuffing. It is important to never use a Post Office box for an address.
Additional Details
This section of the Google places setup is for creating dozens of more keyword hyperlinks.
Examples
Go to my Dentist Facebook Profile, (hyperlink).
Create hyperlinks to all of your citation sites, review sites, picture sites, video sites etc, all of which are remotely located on other websites which you do or do not control and some of which are authority sites.
Reviews and Coupons
You should make good use of these options, using Keyword type hyperlinks as we discussed above.
Local Small Business SEO Services
Local Business Advertising
Citations and Local Small Business SEO
Google Places and Small Business Advertising
Now that Google has decided to circumvent users of the organic results with their own proprietary Google Places Listings, it is important to learn about them so that you can join the game as well. It is very discouraging to spend hundreds of hours promoting a site to page one, number 1 or any number from 1 to 10 for that matter, to see Google place another set of listings above yours. They already place their paid advertising leads there. It is quite possible that Google Plus might enter into this mêlée as well?
Join Them
Learn how to set up a Google places Page properly and then dominate both the places listings as well as the Organic listings. There are multiple components of onpage SEO for Google places. For Google Places, onpage optimization is everything that you do ON the Google places page. Off Page optimization is everything that you do off of the Google Places page.
OnPage Optimization
There are two Critical factors here, promotion of Citations and Categories. First, what are citations? Citations are places on the internet which mention the name of your company, the address of your company and the company phone number.
The name of the game is keyword, citation category game.
To play the game to win, you must produce a swarm of links to keywords, websites, citations, categories, pictures, videos, articles, directories, and reviews. In other words we take advantage of all of the tools that Google allows us on the Google Places page. We put up the maximum amount of allowed pictures and we use alt tags for keywords, and categories to point to our website, our videos, our directories containing citations, or ads containing citations, blogs which may contain our citations, forums and, do you see where I am going with this?
Conclusion
Take advantage of all of the content forms allowed by Google to do on page optimization of your Google places page. If you do this and if you do your off page optimization correctly you will defeat Google and have both the Places positions and the Organic positions on page one covered.
Local Small Business Seo
Local Business Advertising
Local Small Business SEO
If you are a local small business, there are several things that you need to do to start to benefit from the internet. I will create a checklist for you.
Check List for Small Business OwnersAdvertising and Marketing Online
1. Get an SEO optimized Website created.
2. Obtain a Google Places site, a Yahoo and Bing site
3. Optimize these sites
4. Become listed in the local directories
5. Get multiple citations
Small Business SEO optimized Website
Conduct research to determine the high volume keywords for your market niche. These keywords must have enough volume to provide a meaningful amount of customers, but not so competitive that you can't promote the keyword string to page one of a search engine. Create separate pages on your website for each keyword string that you are going to promote. On each of those pages make sure that the metadata of title, keyword string and description each contain the principle keyword string.
Google Places, Yahoo Local and Bing Local Pages
Using these sites, you are primarily after the places site returns rather than the organic results, although you need to structure your SEO packages to actually do both, but local business SEO first. "Google places" returns are placed on the SERP page one results ABOVE the organic results, and that is exactly where you want to be located, and hopefully in the top 5 of those results.
Optimize these sites
Take advantage of the maximum number of items allowed in each category, such as picture and videos. Use ALT tags with keywords in your pictures, as the spiders do not read pictures. Make sure your physical contact information is exactly the same in each site, the local phone book and all of your citation sites.
Get multiple citations
These are mentions of your business name and address, phone number and email address which are not necessarily hyperlinked to you or anything else. More on this in a later article.
Local Small Business SEO
Local Small Business Advertising
360-202-0738
Small Businss Marketing
How can I Promote my Local Business Advertising and marketing website site to page one?
This is a question that I hear time after time. If you are the owner of a Veretekk Gold marketing system, the answer is very simple. You write an appealing, informative article on your subject on a daily basis and post it to your bully pulpit blog. You are done for the day.
360-202-0738
http://lonnyheiner.com
http://localwebhits.com
http://facebook.com/localbusinessadvertising
lonnyheiner@lawrenceheiner.com
Small Business Advertising and Marketing
Organic Listings Trump Paid Small Business Advertising
The importance of Local Business Marketing
Please watch the following vido to see how Search Engine Optimization (SEO), has helped this business, by placing their website within the Organic results on page one of a Google search. SEO for their website for the keywords "Dirt work and other keywords".
localwebhits@gmail.com
http://localwebhits.com
